About Us

Luvita is a formulation-driven dog nutrition brand dedicated to supporting long-term canine health through thoughtful, consistent nutrition. 

Our recipes are developed in collaboration with experienced breeders and a South African pet nutritionist with over 20 years of expertise, combining practical insight with deep nutritional knowledge. Luvita is designed for dog owners who value clarity, quality, and reliability in what they feed their dogs every day.

We specialise in hypoallergenic, holistic nutrition that supports digestive comfort, healthy skin and coat, and overall well-being. Each ingredient in a Luvita recipe is carefully selected to fulfil a specific nutritional role, contributing to a balanced and functional diet suitable for ongoing daily feeding.

Our approach prioritises digestibility, nutritional balance, and formulation consistency. We believe dogs benefit most from food that supports stable digestion and allows the body to efficiently absorb and utilise nutrients over time.

Luvita supports healthy digestion, strong immune function, a glossy coat, and sustained vitality across all breeds and life stages. Our focus is on dependable nutrition that dog owners can feel confident feeding consistently.

We believe high-quality dog food should be intentional, well-formulated, and built on proven nutritional principles.

That philosophy defines every bag of Luvita.